CRM or Customer Relationship Management software is a tool that empowers you and your team to have successful interactions and communication with customers, prospects, suppliers and business partners, leading to increased sales revenues, marketing return on investment and business productivity. CRM operates at the heart of your business, using people, processes and technology to gain insight into customer and prospect behaviour, opening the door to improved customer service and new cross sell and upsell opportunities. It also helps streamline sales and marketing, and drives informed decision making throughout the organization.